2,519 Cookies in a Single Day!

September 6, 2007

On Thursday September 6th, the University of Louisville McDonald’s sold an astounding 2,519 cookies in a single day!!!

The manager and crew decided to capitalize on the visibility of their newly installed drive thru topper by instituting a unique suggestive selling campaign. Here is what occurred: Wednesday September 5th: gave a “Wanna Cookie” flyer to every customer in the drive-thru and inside. This flyer explained to customers that the following day they were planning on setting “a new cookie sales record” and asked them to join in the fun. Thursday September 6th, gave a “Watch the Cookie” flyer to every customer in the drive-thru and inside. This flyer let customers know what was going on that day and encouraged them to participate. As a result, the store sold 900 cookies prior to 9am for a total of 2,519 cookies including 89 totes!

2,519 cookies = $840 In incremental sales revenue that day alone!

For more information on Sweet Life Enterprises: 1-800-SWEET-LIFE–www.SweetLifeInc.com